Chapter 1

- What restaurant chain did Carl Karcher start?

Carl Karcher started the Carl's Jr. restaurant and the Hardee's restaurant. He started out woking his own hot dog cart, which he then decided to buy out a barbeque shop. Then he decided to expand and he created a chain of restaurants called Carl's Jr. His bussiness expanded more and more until he grew so wealthy he created Carl Karcher Enterprises (CKE). Carl then purchased the restaurant chain called Hardee's for $327 million dollars.

- What was the "Speedee Service System" and how was it different from what other fast food restaurants were doing?

Before the "Speedee Service System", restaurants were more like diners. They had higher quality chefs, waitresses, carhops, dishwashers, and they were teen hangouts. The McDonalds brothers created the "Speedee Service System" in which restaurants would have an assembly line similar to those in factories, food was made faster, and customers could either come in and get their food or go through a drive-through. There was no longer a need for dishwashers, because dishes were replaced with paper plates. Higher quality chefs were replaced with faster, cheaper, factory style workers. This was all done to make the food faster.